Indexing
Make sure important pages are accessible to search engines and are not unintentionally blocked.
XML Sitemap
Create and maintain an XML sitemap containing the important URLs of your website.
Robots.txt
Review your robots.txt file to make sure important pages are not accidentally blocked from crawling.
Canonical URLs
Use canonical URLs where appropriate to help search engines understand the preferred version of a page.
Website Performance
Keep your website fast, responsive, and easy to use across desktop and mobile devices.